Shopping in Belgrade

The Belgrade shopping center includes shops and stores spread from the Slavija square and Kralja Milana street, across Terazije and Knez Mihailova street to Kalemegdan. This shopping area has all the necessary prerequisites for offering its clients various high quality goods of all kinds. Besides shopping you can also enjoy in numerous restaurants and cafes, visit some of the cultural and entertainment events for children and adults.

Knez Mihailova Street

The Knez Mihailova is the major axis of downtown Belgrade. This pedestrian zone is one of the best looking streets in Belgrade with many XIX century buildings and the perfect place to go shopping. In the Kneza Mihailova you'll find bookshops, delicatessens, fashion boutiques and Western-brand labels such as Diesel and Levi's. For English-language magazines and books go to IPS bookshop, 6 Kneza Mihailova Street. The street is the ideal place to go and contemplate Belgraders. The street links the Terazije square with Kalemegdan fortress.

Kralja Milana Street

(Between Terazije and Slavija)
International and local brands can be found along a kilometer and a half long stretch of stores. Exclusiveness falls as you get closer to Slavija square but so do the prices.

Bulevar Kralja Aleksandra

Unlike other places in the city, this shopping street offers literally everything - all types of goods, all quality ranges and all price levels. As a residue (fortunately) of the past, you will have the opportunity of doing some trading in the street, like in an open-air bazaar, open every day - regardless of the weather.

Gift Shops

Belgrade Window - Beogradski izlog

address: 6/1 Knez Mihailova Street
phone: +381 (0)11 26 31 721
Here you can buy various items of artistic value or for everyday use - ceramic, glass, T-shirts, organizers, rucksacks and keys inspired by Belgrade motifs.

Ethno souvenirs

If you prefer ethno souvenirs visit the shop of the Ethnographic Museum at Studentski trg 13 or the “Zdravo Zivo” shop situated in the underground pedestrian passage of Terazije (near Hotel Moskva). “Zdravo Zivo” is a special souvenir store, where you can not just buy a souvenir as a memory of your visit, but get closer to beautiful products of traditional Serbian hand crafts.

Green Markets - Zelene pijace

Every part of the town has its own Green market - open-air places where season fruit and vegetables can be bought. You can also buy there cheese, eggs, honey and, in lots of shops nearby, meet and fish. Prizes are mostly unique but there are markets that are more popular, have always more in offer and therefore are more expensive.